WAITRESS: THE MUSICAL

In the Broadway musical Waitress, the main character is a pie-baking expert who, in the midst of an abusive relationship, unexpectedly gets pregnant.

So, well, just like baking... life can get messy, too.


LOGO

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BROADWAY POSTER DESIGN + PLAYBILL

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STARDUST DINER COLLABORATION

Waitress will be giving away "golden tickets" through pies sold at the Stardust Diner (an iconic diner in the NYC Broadway district).

Waitress will promote this sweepstakes via Instagram.

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TAXI TOPS

The “Open” sign is illuminated when the taxi is available.

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PIE COASTERS

Coasters will be used in traditional diners all over NYC.

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DIRECT MAIL

When a ticket is purchased, the customer receives a direct mail piece that includes a recipe for one of the pies from the musical.

The back of the mailer has a QR code which will link to their ticket and can be scanned at the theatre upon arrival.

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Digital versions

(Click to cycle through carousel)

GUEST CHECK “PRINT” ADS

Handwritten, Waitress-branded guest checks will be posted all over NYC.

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