TWINKIES
Twinkies might not be good for you, but they’re good for the soul. And every now and then, you’ve got to give into your guilty pleasures.
Twinkies: your go-to guilty good.
AWARDS
2018 Center Ring Student Show - Advertising Integrated Campaign | Silver
2018 Center Ring Student Show - Print | Merit
Prints are as two-page spreads in prominent fitness magazines such as Men's Health and Women's Fitness.
Perfect reading for the exercise bike or treadmill.
AMBIENT
Since who wouldn’t want a train of Twinkies: every car in the train has a Twinkie on the side, and the mouth of the tunnel is ready to eat every last one.
A kiosk on the platform allows bystanders to take an open-mouthed picture, which is then projected onto the tunnel mouth. Bon appétit.
SOCIAL
Social posts showcase the product and anti-inspirational sayings. In the Instagram post here, users swipe right to see the complete a mouth-watering message.
INSTAGRAM STORIES
Stories will feature people who are interested in fitness and struggle to admit their guilty pleasure.
BANNER
An animated banner to be placed on fitness and health-related websites. Clicking the banner produces a coupon for free Twinkies.
OUTDOOR
Billboards are placed in locations near gyms and CrossFit boxes. As a final temptation, the base of the billboard features a vending machine stuffed with Twinkies.
Mobile billboards circle the parking lots in front of farmers' markets, organic grocers, and similar health-oriented retailers.
