Twinkies might not be good for you, but they’re good for the soul. And every now and then, you’ve got to give into your guilty pleasures.
Twinkies: your go-to guilty good.
2018 Center Ring Student Show - Advertising Integrated Campaign | Silver
2018 Center Ring Student Show - Print | Merit
Prints are as two-page spreads in prominent fitness magazines such as Men's Health and Women's Fitness.
Perfect reading for the exercise bike or treadmill.
Since who wouldn’t want a train of Twinkies: every car in the train has a Twinkie on the side, and the mouth of the tunnel is ready to eat every last one.
A kiosk on the platform allows bystanders to take an open-mouthed picture, which is then projected onto the tunnel mouth. Bon appétit.
Social posts showcase the product and anti-inspirational sayings. In the Instagram post here, users swipe right to see the complete a mouth-watering message.
Stories will feature people who are interested in fitness and struggle to admit their guilty pleasure.
An animated banner to be placed on fitness and health-related websites. Clicking the banner produces a coupon for free Twinkies.
Billboards are placed in locations near gyms and CrossFit boxes. As a final temptation, the base of the billboard features a vending machine stuffed with Twinkies.
Mobile billboards circle the parking lots in front of farmers' markets, organic grocers, and similar health-oriented retailers.