SEPHORA

Nowadays, editing your photos has become the norm. This creates a perception amongst our society that edited pictures are the standard of how people are “supposed” to look.

Sephora believes in expressing yourself, but in an unedited, real way.


PRINT

These spreads will be placed in Teen Vogue, Seventeen, etc.

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INSTAGRAM

Stories

Beauty Influencers

Sephora will have beauty influencers like James Charles and Jaclyn Hill post two pictures - one edited and one unedited.

Their captions will spread the message of how editing can be harmful toward one’s self-perception. They will also challenge their followers to post both their unedited and edited pictures as well.

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IN-STORE

Beauty Studio Mirrors

COLLATERAL

Sephora will give away items in-store as a gift with purchase. Each item relates to a way that we view ourselves.

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