Nowadays, editing your photos has become the norm. This creates a perception amongst our society that edited pictures are the standard of how people are “supposed” to look.
Sephora believes in expressing yourself, but in an unedited, real way.
These spreads will be placed in Teen Vogue, Seventeen, etc.
Sephora will have beauty influencers like James Charles and Jaclyn Hill post two pictures - one edited and one unedited.
Their captions will spread the message of how editing can be harmful toward one’s self-perception. They will also challenge their followers to post both their unedited and edited pictures as well.
Beauty Studio Mirrors
Sephora will give away items in-store as a gift with purchase. Each item relates to a way that we view ourselves.