Dina Zolan
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CTA

CHICAGO TRANSIT AUTHORITY 

“The L” in Chicago is well-known for being an above-ground transit system. That’s how it got its name — it’s elevated.

This campaign will highlight this fact, and encourage people to ride “The L” to Get Above It All.


OUTDOOR

Graphics are shown on sides of buildings and as billboards.

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AMBIENT

CTA will place murals on walls facing taxi stands and Uber pickups throughout city.

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Chicago is a unique city in that it has an advantage that many other places don’t have: skyscapers.

CTA will utilize this height and place messaging on top of buses and crosswalks.

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STATION MURALS

Each station along the L will have murals with the names of the stop painted on the walls. When the train pulls in, the headline will be completed.

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